Scenesters base their persona around the idea of being 'cool' and both boys and girls sport make-up, accessories and tight fitted clothes.
Wednesday, 24 February 2010
Who would be the audience for your media product?
My intended audience are known to be young, outspoken, strong minded, fashion obsessed, statement sporting adults. The core attitutes, based on the sterotypes of UK Tribes would be known as 'indie scenesters' who can also be recognised as 'early adopters'. Indie scenesters are similar to 'trendies' and 'clubbers' and are very keen in being ahead of any other crowd so do this they 'adopt' immediate fashions such as technology, clothes, hair and their overall general style. Sometimes this reaches the point of conventionality as it is often completely different to anyone else as they don't like to be apart of crowd and sometimes even brings back old trends in order to start a new one. In terms of music, indie scenesters enjoy guitar music mixed with some electronic sounds. Scenesters don't mind bands who are apart of the mainstream, even though the list they like is forever changing, however they do prefer them before they reach fame. Scenesters are also big festival goers and tend to go clubbing also however they prefer their ipods and drinking.
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"Indie scenesters" is very specific. It would be better to define your TA demographically as well, and then to describe the UK tribes category as representing the attitudes and values at the core of your TA, from a psychographic persepctive.
ReplyDeleteSean